Marketing has made a massive shift in the last decade with the internet entering the scene. Then, Google and other search engines took over, and marketers had to learn how to comply with their rules and how to get some love for our clients' websites. I cannot stress enough how important it is to get your website on page one for a variety of keywords aka search terms. Most people search, they quickly look at page one and click on the first couple of businesses they see. You want to be one of those businesses, don't you? Yeah, I thought so!
How do you get your Kelowna website ranking and showing up on search engines?
Let's start with...what the heck IS SEO?
Search Engine Optimization (SEO) is the practice of ranking better in search engine results so you can see an increased number and quality of visitors to your website.
95% of clicks are given to websites on the first page of Google.
You want to be there. So how do we get you there?
SEO involves both technical and creative skills. They can be grouped into "onsite SEO" and "offside SEO". Okay, this terminology is a bit dated, BUT it still explains it pretty well. Some work we do is on the backend of your website and the visible copy itself, and some is done completely away from the site to bring traffic in.
These activities require expertise because you can get penalized from the search engines and either get dropped from the results or banned altogether. YOWZAH! Yeah, that's bad.
Here's what we generally do for onsite SEO:
We do our homework and research what people are actually searching. These keywords are critical. We want to tell Google and other search engines what your business does based on your audience and its behaviour.
Sometimes we get our hands on websites, and there are several technical issues blocking search engines from properly crawling and indexing the site. Basically, it's confusing the search engines. They just give up trying to show your website because they're not sure what's on it.
We improve the website structure, how people navigate the site, content relevancy, focus on high traffic areas and insert keywords where appropriate.
Many things can turn a user off and have them clicking away too fast. We'll do an overall audit of your site to ensure it loads fast enough and is easy to navigate, making users want to spend more time getting to know your business through your online sales tool - your website.
Here's what we generally do for offsite SEO:
If you have good content on your site, more people and websites will want to link back to it. If search engines see websites linking to your content and sharing it...BAM! They'll show you more love.
We never buy links. That's a NO NO! But we do have a process to get your website listed on reputable business directories and other sites that help give your site more authority.
Online Reputation Management
We work with a local company to collect dozens of online reviews from real clients - YOUR clients. Not only do online reviews help persuade new users to check you out and trust you...but it also helps immensely with SEO. Google shows businesses with positive reviews in their 3 PACK, the top listings in the map search. Plus, having positive reviews gives you a better chance of being listed on "best of" websites like this one in Kelowna. You'll find our clients here often.
We've listed just a few ways that we work on our clients' SEO, but there is a lot more to it than just this. You can have a go at it yourself, but getting penalized is very real, and if you want to see results faster, it's probably best to hire an expert. If only you knew someone....Hmmm...hint, hint...nudge, nudge. We're here for you with affordable packages for all types of Kelowna businesses. Give us a call today and let's get started NOW as it does take some time to build up your SEO.